LO2: Completed campaign material #2

This is my final AV version, as mentioned in the final version of my poster campaign I have created a running theme of using mobile phones and modern technology in the adverts to create relatability with the target audience and use their digital native demographic as an aspect to target.
I have created the AV to show a young carer making a list of tasks they need to complete to help their dependant family member, I have tried to create a continuous story line throughout the adverts and I think this is more apparent in the poster and social media campaigns however I think its still clear in this AV version. We see a young carer who has to take on many more responsibilities than a normal teenager and this I think sheds light on the sector of young carers that don't get recognition that they deserve.

I think the perspective of the video is a definite strength, the fact that the audience is 'writing' the list and they themselves are the young carer is very powerful, the production of the video was purposefully done in that way to create the view of the audience being the young carer, I think this is powerful as it means that people who aren't young carers and don't have a lot of knowledge on the topic can see a snippet of what its like to have such more demanding responsibilities and can understand the struggles.

In the video I have included sound as well as visuals, I have placed a keyboard typing sound effect to really create the most realistic video as possible, I think that this additional element really helps to make the video stand out as it engages more senses and catches more of attention of the target audience.