Evaluation
My brief given by Cancer Alliance SYBND was to create a campaign for young carers who's family members are diagnosed with cancer the Cancer Alliance would like to hear feedback from people who have seen cancer care first hand and hear they're constructive criticism for the future.
I decided to look at what media platforms I wanted to create contents for, I decided that because my target audience was 12-18 that I wanted to try and include technology as much as possible due to them being digital natives and responding positively to online resources.
I decided that I wanted to create a social media, web and print based document as I thought that this would target my audience in the best possible way, the print based documents can be placed at bus stations and in toilets and changing rooms at schools. The social media campaign can be an advert placed on platforms such as Instagram, Facebook and snapchat and I can link the web advert to the social media campaign with hyperlinks.
I began to create my print campaign, this I wanted to create with technology being very present, I decided that I liked the idea of a list of jobs and responsibilities young carers have to manage on a daily basis.
I looked at experimenting by creating different versions showing varying levels of technology included, in certain versions there was a phone present along with many links and social media plugs and on others there was just a website link, I understood that I needed to find a balance to target the audience without making it seem overly targeted at their age group.
I ended up creating a text message poster which showed the struggles of a young carer, the text messages in the poster are about the young carer and their mum discussing the jobs that need to be done.
This demonstrates how young carers have to be so mature and responsible this allowed the target audience of young carers to see the poster and relate on the level of having another person to care for.
The text messages in the poster are about the young carer and their mum discussing the jobs that need to be done, this I felt like would be a common conversation that the young carers could also relate to.
I really like this poster due to the minimalistic nature of the layout, I think the message is clear and the text on the poster has been given to me form the client so I have ensured its fulfilled the brief.
For my second campaign I created an audio visual campaign, in this campaign I have looked at creating a similar themed advert where technology is very involved, the video involves someone writing a checklist where they are listing all the jobs that need to be done, I have carefully done very similar campaigns across the different medias to create a continuous message and demonstrate the synergy of the message.
I have created the video as if the audience is writing it and the perspective is as if the audience is the young carer, I've done this because I wanted to give the audience a snippet of how a young carer would feel, this allowing the campaign to also have the purple of spreading awareness about the huge sector of young carers in the UK.
For my last campaign I have created a social media campaign, in this campaign I have created 6 separate tiles because they are specifically designed to be uploaded to Instagram's layout, 5 of the squares demonstrate a young carer asking for help and advice of peers and friends about how to do tasks such as file council tax and ask for lifts for his mum to the hospital, however his voice is being unheard and no one is replying.
The sixth square in the campaign shows the print poster layout to demonstrate that he was asking for the help and advice so he could offer help to his mum whilst looking very calm and collected however he is secretly very unsure on what to do.
This campaign was created to demonstrate a lonelier side to a young carer and this is very important to demonstrates as I think that this will make the target audience more interested in giving their say to help the process of being a young carer due to this poster demonstrating the more testing times.
Overall I really like the campaigns created I think they are effective and fit the brief, I have received client feedback and my client really likes the design and they are suitable of use. I think the strengths is the use of mobile phones which allows to resonate with the target audience due to their age and the rise of social media.
The improvements is the audio visual advert as I think this could be linked into the narrative more and could've been created more effectively.
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