This is my final social media version for my campaign materials. I have placed the 6 separate squares into a Instagram layout to demonstrate how the campaign will be perceived by the target audience however the social media campaign consists of six separate tiles.
I have linked my social media campaign to my poster campaign to create a narrative between them, In the poster we see the young carer texting their mum arranging certain tasks that need to be completed in the poster campaign we see the young carer being very mature and demonstrating a level headed perspective however the point of the social media campaign is to demonstrate that behind this very organised and calm persona they have actually been texting around trying to get help and advice from peers and family however he's not had his 'voice heard' from these people and demonstrates a very lonely place that young carers can find themselves in this social media campaign is meant to demonstrate different sides to young carers and the struggles they have to go through.
I think by having the hashtag #makeyourvoiceheard seen in all campaigns really demonstrate continuous advertising, this being a technique where the target audience are being reminded of the campaign on many different medias.
I really like this specific campaign as I think it ties all the media campaigns up into one main narrative and it really shows the full picture of the struggles some young carers have to go through.
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