LO2: Completed campaign material #1

This is one of the completed campaign materials, this campaign material is the
The completed campaigns are aimed at a 12-18 female and male audience, we have targeted this audience by encoding the media to have certain aspects that will entice the audience.
We have created the campaign overall to focus on mobile phones, this was done to attract the target audience who are all digital natives and who would resonate with the images of something they found familiar.
In this poster campaign we have created a phone screen depicting the conversation between a young carer and there mum who they are caring for, this text conversation demonstrates the responsibilities a young carer takes on and hopefully if a young carer saw this poster they would understand and resonate with the texts.
We have included certain texts in the poster such as 'we need to sort the council tax out' this once again demonstrates the reality of a young carers extra responsibilities and maturity they need to gain when caring for a family member.

Apart from the texts on the phone screen also included is subheadings and titles which frame the page, the title saying #makeyourvoiceheard this is a phrase that has linked a vary of media campaigns together, we have included a hashtag to once again reinforce the idea that our target audience are digital natives and they will be able to use the hashtags to find other resources on media platforms such as Instagram and Facebook.

We have used the phrase 'make your voice heard' due to its impactful and instructive tone, the imperative verbs used in the sentence are placed to create an instructive tone, this is done to create a bigger sense of empowerment due to the powerful tone of the sentence.

The text placed was sent by the client, this allows me to know that I am definitely fulfilling the brief and that the advert can be used for use due to the right information being present and the message being exactly what the client wants for the camaign.