LO2 : Target audience identification (Brief 2)

Our target audience is 12-18 teenagers, we want to target this audience due to our awareness campaigns we are focusing on, because we are looking at young carers we will incorporate elements that would attract a teenage audience such as bright colours and informal language
We think that targeting ages similar to ourselves will be helpful as we can relate to the audience and we know what attracts and appeals to the age.

We want to target young carers 12-18 in particular due to this being a detrimental age that can be heavily impacted if being a young carer detracts from a normal teenage life.
To target this audience we will place print products in school toilets and changing rooms along with bus stations and gym changing rooms to ensure maximum exposure, we would ideally showAV products before youtube videos or on snapchat or instagram to target the digital native audience.