Our target audience is a 12-25 females, we want to target this audience due to our awareness campaigns we are focusing on, because we are looking at lung health and skin cancer due to sun-beds and tanning.
We think that targeting ages similar to ourselves will be helpful as we can relate to the audience and we know what attracts and appeals to the age.
We want to target younger females (12-18) in particular due to the rise of pressure by social media, social media influencers are promoting use of tanning beds, social media influencers have a huge following of impressionable teenage girls and after seeing ideal selfs using this type of equipment this has lead to the rise of sun-bed use by younger girls, this being one of the main reasons were targeting young females to show the problems that are caused.
We also feel like sun-beds are used frequently by bodybuilders and fitness models this being due to the tan not turning patchy whilst sweating or working out however it still has the same negative health risks for the users and this once again needs to brought to attention of the users, we feel like this group of females using sun beds are older and are the higher end of our target audience age (18-25)
Another reason why we want to target teenage females is to raise awareness on smoking both legally and underage as its still a huge problem and in some areas its seem as a normal activity for teenage girls to smoke as its seen as a social activity with friends.
To target this audience we will place print products in school toilets and changing rooms along with bus stations and gym changing rooms to ensure maximum exposure, we would ideally showAV products before youtube videos or on snapchat or instagram to target the digital native audience.
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