We have chosen three media platforms to promote our campaigns, these three platforms being print, web and audio visual.
We have chosen these three media platforms to better target our chosen audience, our 12- 18 target audience would respond best to these medias, for example we aim to have our print based media being distributed in schools and placed school changing rooms and bus stops.
We are aiming to create print based media covering the topic of young carers as we can list statistics and have colourful graphics that will catch the target audiences eye, this also appealing to the younger target audience.
We have also chosen to do a social media campaign to cover the topic of young carers this would be a good campaign to cover in an social media aspect as the target audience are all digital natives, statistics have shown that young people send an average of 2 hours daily on social media therefore by placing a campaign on this platform we will gain huge coverage with our chosen target audience.
We will place the social media campaign on platforms such as instagram and facebook.
Our last media we are looking at is web, were looking to create an educational page that creates awareness and spreads important information and statistic to the audience about young carers, we think this type of campaign awareness complements the other two media platforms as we can link the website to other platforms by including the web link in poster and the end of videos, this can be an aid of more information and can be used to link the campaign together.
All campaigns put out on all media platforms will include strong synergy to ensure that audiences know that even though different types of cancers have been shown that its all part of the same awareness campaign, we will create this synergy by using linking colours, fonts and other visual aspects this will link the separate campaigns for the target audience.
We are aiming to create print based media covering the topic of young carers as we can list statistics and have colourful graphics that will catch the target audiences eye, this also appealing to the younger target audience.
We have also chosen to do a social media campaign to cover the topic of young carers this would be a good campaign to cover in an social media aspect as the target audience are all digital natives, statistics have shown that young people send an average of 2 hours daily on social media therefore by placing a campaign on this platform we will gain huge coverage with our chosen target audience.
We will place the social media campaign on platforms such as instagram and facebook.
Our last media we are looking at is web, were looking to create an educational page that creates awareness and spreads important information and statistic to the audience about young carers, we think this type of campaign awareness complements the other two media platforms as we can link the website to other platforms by including the web link in poster and the end of videos, this can be an aid of more information and can be used to link the campaign together.
All campaigns put out on all media platforms will include strong synergy to ensure that audiences know that even though different types of cancers have been shown that its all part of the same awareness campaign, we will create this synergy by using linking colours, fonts and other visual aspects this will link the separate campaigns for the target audience.
No comments:
Post a Comment