Chosen Media
We have chosen three media platforms to promote our campaigns, these three platforms being print, web and audio visual.
We have chosen these three media platforms to better target our chosen audience, our 12-25 target audience would respond best to these medias, for example we aim to have our print based media being distributed in schools and placed in girls changing rooms and bathrooms this would gain the attention of the exact target audience for skin cancer, it would also make the topic a talking point with peers and other target audience members, as well as placing print products in schools we would also look into placing them in other areas that are visited by teenage girls these places would be public transport stops.
We are aiming to create print based media covering skin cancer as we can list statistics and have colourful graphics that will catch the target audiences eye.
We have also chosen to do an audio visual to cover the topic of underage drinking this would be a good campaign to cover in an audio visual media as we are the target audience so we could easily set up a party environment to film in, after filming the advert the AV could be distributed on youtube as adverts before videos that have a large female teenage demographic e.g music videos or vlogs.
Our last media we are looking at is web, were looking to create an educational page that creates awareness and spreads important information and statistic to the audience about skin cancer and the risks of underage drinking, we think this type of campaign awareness complements the other two media platforms as we can link the website to other platforms by including the web link, this can be an aid of more information and can be used to link the campaign together, all campaigns put out on all media platforms will include strong synergy to ensure that audiences know that even though different types of cancers have been shown that its all part of the same awareness campaign, we will create this synergy by using linking colours, fonts and other visual aspects this will link the separate campaigns for the target audience.
We are aiming to create print based media covering skin cancer as we can list statistics and have colourful graphics that will catch the target audiences eye.
We have also chosen to do an audio visual to cover the topic of underage drinking this would be a good campaign to cover in an audio visual media as we are the target audience so we could easily set up a party environment to film in, after filming the advert the AV could be distributed on youtube as adverts before videos that have a large female teenage demographic e.g music videos or vlogs.
Our last media we are looking at is web, were looking to create an educational page that creates awareness and spreads important information and statistic to the audience about skin cancer and the risks of underage drinking, we think this type of campaign awareness complements the other two media platforms as we can link the website to other platforms by including the web link, this can be an aid of more information and can be used to link the campaign together, all campaigns put out on all media platforms will include strong synergy to ensure that audiences know that even though different types of cancers have been shown that its all part of the same awareness campaign, we will create this synergy by using linking colours, fonts and other visual aspects this will link the separate campaigns for the target audience.
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