The advertising standards association regulates advertisement, this regulator determines content in all adverts and has the power to pull adverts if they contain anything illegal or morally wrong.
I have made sure to keep ASA in mind when in production for my advert e.g
DATA PROTECTION
This is very important especially if I look at featuring a young carer and featuring any personal data that they haven't agreed to be shared in the campaign.
This is a legal issue especially if the featured actor is under 18 as this would make me have to gain parental consent for the images to be used in public, due to my target audience being 12-18 I will have to keep this legal constraint in mind as any actors used will need to sign legal documents to allow the advert to be used.
HARMFUL PRODUCTS
Alongside promoting a range of actors in the campaign we also need to make sure that we aren't promoting any harmful products in the campaigns, due to the campaign promoting young carers speaking up this won't affect the planning much or at all however we still need to be diligent to not have any harmful products in the background of the adverts such as alcohol, drugs or smoking this would be very negatively impacting as this could be perceived as young carers being reckless or purposely portraying the young carers in a negative light.
OFCOM
Ofcom is very similar to ASA and is known to regulate TV, this meant that I had to look at making sure I kept to the rules that they regulate for example I had to make sure that no harmful or offensive language was used or that I advertised anything that could be promoting a harmful lifestyle.
The overall campaign demonstrates how mindful I have been of the rules e.g I have used no offensive or defamatory language.
Its very important for me to upkeep the standards put in place by the ASA and OFCOM as otherwise the reputation of The Cancer Alliance SYBND could be damaged very seriously.
Codes and Conventions
This is a poster created by the NHS, I wanted to demonstrate the similarities between mine and the NHS advert to emphasis how I have followed codes and conventions.
In the NHS advert they have created the advert for the purpose of promoting a mental help line they have created the advert surrounding graphics that relate to phones and technology similar to my campaign.
Due to both adverts promoting health related services I think this is a good advert to look at for comparison.
As you can see both adverts have very similar house styles, the dark blue is used frequently when trying to link technology into advertisement due to its link to the popular iMessage, both adverts have a dark blue and white scheme to once again link in with texts which is a relatable thing for all audiences seeing the advert.
The san serif font used on the adverts all demonstrate that they want to connote modernity and visibility from a far, these being important aspects of an advert and therefore this demonstrates how I have encode the advert to have conventions of mainstream adverts.
Its very important for me to upkeep the standards put in place by the ASA and OFCOM as otherwise the reputation of The Cancer Alliance SYBND could be damaged very seriously.
Codes and Conventions
This is a poster created by the NHS, I wanted to demonstrate the similarities between mine and the NHS advert to emphasis how I have followed codes and conventions.In the NHS advert they have created the advert for the purpose of promoting a mental help line they have created the advert surrounding graphics that relate to phones and technology similar to my campaign.
Due to both adverts promoting health related services I think this is a good advert to look at for comparison.
As you can see both adverts have very similar house styles, the dark blue is used frequently when trying to link technology into advertisement due to its link to the popular iMessage, both adverts have a dark blue and white scheme to once again link in with texts which is a relatable thing for all audiences seeing the advert.
The san serif font used on the adverts all demonstrate that they want to connote modernity and visibility from a far, these being important aspects of an advert and therefore this demonstrates how I have encode the advert to have conventions of mainstream adverts.
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