Legal constraints of an advert look at data protection.
DATA PROTECTION
This is very important especially if I look at featuring a young carer and featuring any personal data that they haven't agreed to be shared in the campaign.
This is a legal issue especially if the featured actor is under 18 as this would make me have to gain parental consent for the images to be used in public, due to my target audience being 12-18 I will have to keep this legal constraint in mind as any actors used will need to sign legal documents to allow the advert to be used.
DATA PROTECTION
This is very important especially if I look at featuring a young carer and featuring any personal data that they haven't agreed to be shared in the campaign.
This is a legal issue especially if the featured actor is under 18 as this would make me have to gain parental consent for the images to be used in public, due to my target audience being 12-18 I will have to keep this legal constraint in mind as any actors used will need to sign legal documents to allow the advert to be used.
Ethical constraints look at the more moral side of the campaign, in creating and planning the advert we have had to constantly watch how we were representing anyone featured.
STEREOTYPES
The stereotypes and representations of people in the advert is very important as if these representations are negative or offensive it could work very negatively for our client Cancer Alliance SYBND.
STEREOTYPES
The stereotypes and representations of people in the advert is very important as if these representations are negative or offensive it could work very negatively for our client Cancer Alliance SYBND.
Due to the brief detailing that our target audience is male and female aged 12-18, apart from all actors featured in the campaign having to be in these categories we want to portray a huge range of ethnicities, body types and skin tones, this is very important to promote positive exclusivity for the campaign.
We are trying to connect with young carers in particular so including a huge range of actors in the adverts will give the greatest chance of targeting and reliability with the young carers as they are from all backgrounds and households.
HARMFUL PRODUCTS
Alongside promoting a range of actors in the campaign we also need to make sure that we aren't promoting any harmful products in the campaigns, due to the campaign promoting young carers speaking up this won't affect the planning much or at all however we still need to be diligent to not have any harmful products in the background of the adverts such as alcohol, drugs or smoking this would be very negatively impacting as this could be perceived as young carers being reckless or purposely portraying the young carers in a negative light.
We are trying to connect with young carers in particular so including a huge range of actors in the adverts will give the greatest chance of targeting and reliability with the young carers as they are from all backgrounds and households.
HARMFUL PRODUCTS
Alongside promoting a range of actors in the campaign we also need to make sure that we aren't promoting any harmful products in the campaigns, due to the campaign promoting young carers speaking up this won't affect the planning much or at all however we still need to be diligent to not have any harmful products in the background of the adverts such as alcohol, drugs or smoking this would be very negatively impacting as this could be perceived as young carers being reckless or purposely portraying the young carers in a negative light.
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