LO2: Evidence of development of further materials

Mood board 

The mood board was created with the target audience in mind, I included colours and fonts in particular to try and really engage with the age and mindset of the audience

Version controls of the print campaign 

Here are versions of my print campaign, the versions are very similar however have been tweaked to ensure that they fully fulfil the brief, in the first version the writing on the phone screen is too small and takes longer to read, this is not desirable due to if these posters are printed at a bus station and if your travelling past the writing needs to be as large as possible to ensure the target audience can take see the clear message. Whilst saving and improving versions I saved the name with the letter V and then the number of versions that had been created, this allowed me to keep a clear record of what was the latest version and if anything got lost I could go to the version before and I wouldn't have to start from scratch.

Version controls of the social media campaign 

Here are my versions of my social media campaign, I wanted to put the tiles on an Instagram layout so I could see the campaign from the perspective of the audience, this was important to make sure that the campaign was the right size and everything was proportionate when uploaded as a campaign of 6 individual squares, alike the print poster I saved all versions with individual numbers to ensure easy access to all of my drafts.

Version controls of audio visual campaign 

Here is versions of my AV advert, in the first version you can see that the sound is very off and the keyboard typing sounds is not coordinated with the visuals of the video, this makes the video look very unprofessional.

After coordinating the sound FX with the visuals of the video the AV I think the video looks so much better and it looks much more polished.

Organised files 

Here are my files for the whole unit, as you can see everything is very organised and all campaign materials are labeled with the contents and then a version number, this is to once again ensure ease of finding the versions and to make sure that if anything is lost I wont have to restart any content, all my files are also uploaded onto an online cloud named Onedrive this allows me to access the files anywhere at any time and I don't have to worry about my computer getting lost or broke.