Releasing all media at once
- SLOW RELEASE
Release multiple campaigns in a staggered manor
- TEASE & REVEAL
Reveal a small teaser of the full campaign and slowly release tiny snippets until closer to the time of the product launch
In releasing our campaign we will chose the method of slow release, this method being a constant stream of information for the target audience. This is an important choice as the fact that the information is being constantly released keeps the message fresh and the target audience are constantly seeing it and being reminded of the message.
This method is often used by big public companies as they are renewing the message so often it becomes engrained in the target audience, we will stagger the release of the three medias to have the message be reoccurring for the target audience, we will start with the social media adverts this will target the digital native target audience and on these campaign will be a linked website for the target audience to learn more information and give their opinion and voice about their experiences.
After realising the social media and web page we will finally release the print posters which will re-engage the target audience with the subject.
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